Our Story - About Cooki Haircare

Cooki Haircare came to life from two obsessions: to reduce plastic waste in the world, and to lessen the amount of chemicals we’re all exposing ourselves to in our beauty products everyday. Cooki’s owner and co-founder Jaimee Vilela is extremely passionate about both.

After being diagnosed with Stage 4 endometriosis at 33, which affects 1 in every 7 uterus-havers in Australia, Jaimee went on a mission to ‘go low tox’ and remove inflammatory chemicals from her household and beauty products. But after years of working in magazines and beauty marketing, giving up her favourite products was tough – and she wasn’t willing to use just anything. Going from chic skincare with French names and stunning yet chemical-filled scents to the non-descript eco options around was hard enough. But finding natural haircare that actually worked, and that she liked using (important!) soon became the toughest cookie to crack.

One day, Jaimee finally discovered the concept of solid haircare, known for being both plastic-free and often free from many of the chemicals, silicones and phthalates found in traditional bottled shampoo. In a strike of serendipity, soon afterwards she stumbled across a small business for sale – selling, you guessed it, shampoo bars. After trying the range, she fell in love and bought the business, creating the foundation for what is now Cooki Haircare.

Today, Cooki is based in Sydney and ships from our warehouse in Sunny Brisbane. So far, we’ve helped our customers save well over 50,000 plastic bottles from our oceans and landfill, plus discover that having good hair doesn’t have to mean using bad chemicals.

Our philosophy

The quote that best sums up Cooki’s mission comes from Anne-Marie Bonneau: “We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly."
In our view, the same ethos can be applied to going low tox – it’s not about perfection, becoming obsessive, or never enjoying a spritz of perfume or fabric softener again; it’s simply about becoming more aware, and reducing as much as you can.

Good, clean, fun!

Cooki makes it easy for people to make small, but important changes to their daily routine that are good for them and the planet, with products made from clean ingredients, that are fun to use.

Join us. It’s fun in here!

Jaimee